Drink Packaging

I aimed to develop a unique drink brand inspired by the mystical and symbolic imagery of Tarot cards, naming it Arcana. Each flavor is carefully aligned with a specific Tarot card that best captures its profile and character, resulting in a diverse range of Mead, a traditional and ancient alcoholic beverage with deep roots dating back to medieval times.

Packaging

Logo

For the logo design, I drew inspiration from Chinese Peking Opera, which is a vibrant and integral part of Chinese culture. Many of these operas depict stories filled with myths and legends, serving as a rich tapestry that hides deeper cultural significance behind their colorful performances.

Mood Board

Deliverables

Social Media